Mahindra & Mahindra Announces Foray into Life Insurance, Targets Rural India with Manulife as JV Partner

MUMBAI, India – November 13, 2025 – C sector, unveiling an ambitious plan to become the number one life insurer for rural and semi-urban India. The company made the announcement through a presentation filed with the National Stock Exchange (NSE), BSE Limited, and international exchanges in Luxembourg and London.

The new venture will be pursued in partnership with Manulife, a leading Canadian financial services group with over US$ 1.1 trillion in assets under management. M&M has highlighted this partnership as a key “right to win,” leveraging Manulife’s global expertise in underwriting, product development, and reinsurance.

A Compelling Rural Opportunity

Citing data from CRISIL and IRDAI, M&M identified a significant protection gap in India, particularly in rural areas. While rural India constitutes 65% of the population and 45 of the GDP, it houses only 2% of the country’s life insurance branches. The company aims to bridge this gap by leveraging the deep distribution network of its subsidiary, Mahindra Finance.

Sharp and Focused Strategy

The company outlined a clear, two-pronged mission:

  • To be the #1 life insurer for rural and semi-urban India.
  • To serve urban customers through leadership in protection solutions.

Dr. Anish Shah, Managing Director & CEO of Mahindra Group, presented the strategy, which will focus on protection-focused products, a digital-enabled ecosystem, and a premier agency network. A critical advantage will be the ready access to Mahindra Finance’s vast network of over 1,345 branches, covering approximately 500,000 villages and 8,000+ towns, with a potential customer base of over 25 lakh live clients.

Financial Commitment and Projected Returns

M&M has committed to an investment of approximately ₹250 crore per year for the first five years, which it stated would be about one-third of the dividend it receives from Mahindra & Mahindra Financial Services Ltd. (MMFSL). The total investment is projected to be around ₹3,600 crore over a decade.

The company expects this foray to be financially rewarding, projecting a potential valuation of ₹18,000 to ₹30,000 crore for the insurance business in 10 years. The venture is also expected to be accretive to Mahindra Finance’s Return on Assets (ROA).

In a formal letter to the stock exchanges, Sailesh Kumar Daga, Company Secretary of Mahindra & Mahindra, submitted the presentation for record. The company expressed confidence in its ability to execute this plan, citing its strong brand trust, existing distribution, and the ideal global partnership with Manulife as the foundational pillars for success.

About Mahindra & Mahindra Ltd.
Part of the Mahindra Group, Mahindra & Mahindra Ltd. is a leading automotive, farm, and services multinational headquartered in Mumbai. With a strong presence in financial services through its subsidiary, the group is now extending its portfolio to build comprehensive financial offerings, including the newly announced life insurance venture.

For more information, please contact:
Group Communication
Email: group.communication@mahindramail.com
Website: www.mahindra.com

M&M Letter to NSE BSE about press meeting for entry into Life Insurance.

NSE Link: https://nsearchives.nseindia.com/corporate/NishaMandhana_13112025102710_SEIntimationenclosingPresentationtobemadetoPress.pdf

Disclaimer: This article is based on a regulatory filing made by Somi Conveyor Beltings Ltd. to the stock exchanges. Investors are advised to consult certified experts before making any investment decisions.

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